The participants should better understand strategic business management as a vital concept of acting in international competition, match the status of international management teachings and techniques with their previous practical experiences and carry forward constructive elements of advancement to their companies.
Contents:
- Characteristics of international business management
- Strategic and operative planning/controlling in an international context
- Market and competition analysis, analysis of the company
- Choice and formulation of the strategy
- Organizational implementation of the internationalization strategy: structures and processes
- Specific aspects of leading in a global context
- Steps for adopting and managing international activities
- Case studies
Lecturer: Prof. Italo Trevisan (University of Trento – Italy)